Graphic designer's nightmare

 


"I like the way it looks", "It's looking cute! ... but can you change the colour, size and shape? TAKE IT MORE DESIGN ”. Horror phrases said by the client.

As a graphic designer, I identify myself with these phrases that are usually heard after finishing the design, and not only these, but also these: “I want my bigger logo”, “We still don't have the photo, nor the brand colours, but you can move forward with the sketch ”,“ We ​​want to see it now ”among others.

Every designer's dream is to be able to create a good graphic piece, impeccable art, a well-prepared brief; But let's face it, this is far from the truth. Every time we create a graphic piece, the client has to make a thousand changes and this is so frustrating that we feel outraged because it is part of our work, our ego is mortally wounded and… we ask ourselves: What use did so many years of preparation do for us, early morning impressions, sleepless days? Apparently, it was in vain.

As Jack, the Ripper would say: “we go in parts”. It is assumed that the client hires us for a specific need: a consultancy, some graphic piece, web design, etc. But, what happens when our client insists on continuing to do things his way, according to what his company has already developed? This is undoubtedly the designer's worst nightmare.

Clients can be very complicated people, they never seem to know what they want and their arguments are clear, precise and full of concept regarding your work of the type: "I like-I don't like it", "Pretty-ugly" or "It I understand-I don't understand it ». This is the origin of the eternal dialectic between client and design professional.

Can you imagine a patient making suggestions to the surgeon who has to operate on him? However, clients believe they have the ability to judge a visual piece, simply because we can see it. Visualizing it is nothing more than a physiological function, like defecating; it does not mean understanding it, design is more than a pretty image, it has to have a concept.

After all of the above, let's take a deep breath, sit down, turn on the laptop and keep working because that's how the days go by in the life of a designer. 

This is Rose, a visual adventurer, signing out from ranting. 

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